Food Bacchanalia: Cheese Pull

Ahhh the cheese pull, the creamy goodness of some type of cheesy masterpiece being pulled apart. The delight makes you hungry huh. You might be wondering, how come this makes me so hungry?  Just seeing it creates an appetite: Such images generate the feeling of hunger due to the hormone ghrelin, which is released in greater amounts through visual stimuli. Um, what… Hormone Ghrelin? Hormone Ghrelin, it stimulates appetite, increases food intake and promotes fat storage. This can be a nightmare for people who want to lose weight because ghrelin increases food intake by up to 30%. it circulates in the bloodstream and acts at the hypothalamus, an area of the brain crucial in the control of appetite.

As many of us know, pizza is an addictive food, so the cheese pull in an add can easily set off a craving simply by showing you a gooey, steamy slice.  The cheese pull is an old trick that dates back in 1977, but it is sure to make your mouth water.  

A cheese pull is an image that “brings people into the moment and gets them out of their right minds,” said Mark DiMassimo, chief executive of the advertising agency DiMassimo Goldstein. “They have this iconic bit of hunger transmitted to their brains and they just without thinking go out and eat a lot of the product.”